"The world that television and newspapers offer to their black audience is almost totally white, in both appearanc and attitude." ----Kerner Commission
The solution to this problem seems obvious--get more black images and voices on the air. But a generation of entrepreneurial African Americans had a higher goal--OWNERSHIP of both broadcast and print media properties. Black faces and voices had to be backed up my black-decision makers. 25 years into the game, the climate for BLACK OWNERSHIP remains turbulent. Already, FCC tax provisions that were designed to increase minority ownership of broadcast properties have been eliminated. The NEXT 25 years promises to offer a more diverse world, featuring broader and more impactive examples of black "appearance and attitude" to America.
This blog is the result of a course in the Department of Mass Communications at Jackson State University titled MC 475: Blacks in Media. I will post a new topic each week and respond to comments from followers to keep the discussion going.
Continue with me in my journey to not only unveil the true essence of Blacks in Media; but to demonstrate to you how those individuals instinct of OWNERSHIP is fundamental to human nature.
Ash.Marie
I agree....sometimes we have to be the trailblazers. We need to own networks, write scripts for shows and put black faces to the words we write. We want diversity yet we are not taking any strides towards that diversity. When we stop supporting shows that are not diverse..they'll start diversifying shows because they don't want to loose money.
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